The main thing I see businesses struggle with is stakeholder management. Investor reporting is a big problem for the owners.
Often the owner knows the business like the back of their hand & they assume everyone else knows it in the same detail.
News flash…. they don’t.
Communicating with Investors is a unique skill. Joseph and I are well trained in this and have helped many clients communicate the right message to their audience through numbers. What your business does / its goals will influence exactly what you report.
For some people EBIT & ROI is important, for others it is cost control, other just revenue. For some investors they couldn’t care less about EBIT, they want to know user/client numbers or something they use to judge performance. Part of our CFO services is to identify this straight away for our client. Then continually improve the reporting, to add value to the owner and their communication with external stakeholders.