Stop making it more complex than it has to be. Here is a really simple formula to follow.
REVENUE less EXPENSES = PROFIT.
Revenue – has unlimited upside. The number has no limits. You can grow this technically till infinity.
Expenses – you can shrink these to a point (it has to stop at some stage, you can’t go into negative expenses). You have much more control over this than revenue (so it is easier in a sense).
When people need to grow profit the owners I see usually focus on expenses. This is a dangerous approach, but one unfortunately I see most people choose to do. Every minute you choose to tighten expenses, control employees, ask for ridiculous amounts of information for no purpose is a minute you could have used selling your way out of the mess by growing revenue instead.
Are you looking to grow your profit? Simple approach, either grow revenue or shrink expenses. My advice to you, focus on the top line. The businesses that focus on this are generally the ones that succeed long term!