When choosing an accountant often people will be drawn to the big brands. Is this what is best for your situation though?
The bigger end of town has some very, very large clients. Some paying millions per year. If your small business is paying a bill of even $100k, you would be a small fish in a big pond using these firms. Let’s say you have an issue at the exact same time as the million or multimillion-dollar client.
Who will rank higher in urgency?
Flip it over, now let’s say you are using someone from the smaller end of town. You are now a $100k client amongst clients whose average fee is much smaller.
Who out ranks who in urgency now?
Being the largest client comes with certain benefits and status.
I would personally choose Big Fish, Small Pond.